Introducing Heathos: Powering the Next Generation of Individual Healthcare Insurance

CHICAGO, IL – May 9, 2025 – Sheridan Capital Partners (“SCP”) partnered with FirstEnroll (now branded as Heathos), a health insurance billing and enrollment third-party administrator (“TPA”) providing independent agencies and agents administrative support for supplemental health insurance products, in June 2023.  Since then, the company has expanded its capabilities and evolved into a broader insurance services ecosystem simplifying access to a wide range of individual health insurance products. Reflecting this growth, Sheridan is pleased to announce the formation of Heathos, a new parent company overseeing FirstEnroll, AdminOne, and Sonic Marketing.  The strategic alignment marks a significant milestone in the evolution of the brands, creating a connected, data-driven entity designed to empower agencies and carriers to thrive.

Sheridan-backed FirstEnroll rebrands with the formation of Heathos, a next-generation insurance ecosystem.

By integrating the strengths of FirstEnroll (billing and enrollment TPA), AdminOne (claims administration), and SonicMarketing (a national marketing organization facilitating direct carrier contracts), Heathos streamlines processes and enhances the experience for insurance agencies, carriers and members alike. The company addresses critical gaps in the current health insurance landscape by consolidating disparate systems and adapting to the industry’s evolving needs.

“With Heathos, we are bringing together specialized capabilities under one roof,” said Todd Baxter, Chief Executive Officer at Heathos. “Heathos is more than a parent company — it’s the foundation for a smarter, more connected future benefiting agencies, carriers and consumers. Each brand will retain its distinct value, while gaining the shared strength and support of a larger, more dynamic organization.”

Agencies and carriers can expect continued specialized service from each brand, along with new enhancements driven by the collaborative power of Heathos. The unification enables licensed agents to offer a blended product line, allowing them to better match their clients with a diverse range of insurance products.  Consumers benefit from more tailored options, along with a simplified enrollment and claims experience.  Carriers gain access to a growing agency network, improved process efficiency, and greater consistency.

The FirstEnroll leadership team will lead Heathos moving forward. With decades of experience and a strong commitment to compliance, innovation, and delivering smarter solutions, the team is well-positioned to drive long-term success.